Pinterest rewards vertical images at 2:3 ratio (1000 × 1500 px) with more feed real estate. Optimize your images for size, format, and page speed — more saves, more outbound clicks, better distribution.
Convert to WebP for your page. Resize to 1000×1500px for optimal pins.
| Pin Type | Recommended Size | Ratio | Performance |
|---|---|---|---|
| Standard Pin | 1000 × 1500 px | 2:3 | ⭐ Best — optimal feed space |
| Square Pin | 1000 × 1000 px | 1:1 | Good — compact format |
| Tall Infographic | 1000 × 2100 px | 1:2.1 | Good for step-by-step content |
| Wide / Landscape | 1200 × 628 px | 16:9 | Lowest — smallest feed space |
| Story Pin | 1080 × 1920 px | 9:16 | Full-screen vertical |
| Minimum accepted | 600 × 900 px | 2:3 | Low res — avoid if possible |
Design your pin at 1000 × 1500 px (2:3). In Canva, Figma, or your photo editor, crop to this ratio before exporting.
Export a 1200 × 630 px JPG for your og:image meta tag. Pinterest crawlers use this for pin thumbnails when someone saves from your page.
Convert your full 1000 × 1500 px image to WebP using Convertlo. This is what loads on your actual page — faster for visitors, better Core Web Vitals.
Your image alt text feeds into Pinterest's indexing. Write descriptive alt text with relevant keywords your target audience searches on Pinterest.
When a pinner clicks through and your page is slow, they bounce before it loads. Pinterest tracks this. Faster pages (via WebP images) mean more outbound click credit in Pinterest's algorithm.
Pinterest's grid gives portrait images significantly more space than landscape. A 1000 × 1500 px pin occupies roughly twice the visual area of a 1200 × 628 px landscape image in the feed.
Set og:image to a .jpg URL (1200 × 630 px). Use WebP in your page's img tags. This gives you fast page loads AND reliable pin thumbnails.
Pinterest crawls your image alt text as a keyword signal. Write alt text describing the image with relevant search terms: "chocolate chip cookie recipe close-up on baking tray" beats "cookie."
Rich Pins pull product price, availability, recipe ingredients, or article metadata directly from your page. They require valid og: meta tags and get more engagement than standard pins.
Pins with a clear text overlay (title or key benefit) consistently outperform photo-only pins in save rate. Keep text in the top 70% of the image — Pinterest adds a gradient bar at the bottom.
Direct answers structured for AI extraction, voice search, and featured snippets.
At quality 80-85, no — Pinterest's feed compresses images further on its own servers, so the difference between a quality JPG and a quality WebP is not visible to people scrolling the feed. WebP can't add back detail your JPG export already lost, but it stores the same visual result in a smaller file, which is what actually matters for page load speed.
Typically 25-35% smaller than the equivalent JPG at matched visual quality. For a 1000 × 1500 px pin image, that's often the difference between roughly 150 KB and 100 KB — and smaller page images mean faster outbound click-through pages, which Pinterest's algorithm rewards with more distribution.
Use both for different jobs. Keep a JPG for your og:image meta tag — Pinterest's crawler reads this to generate the pin thumbnail when someone hits the Save button, and JPG remains the most reliable format for that. Convert the actual image displayed on your page to WebP for faster loading, since that's what affects the visitor's experience after they click through.
Yes — WebP fully supports alpha transparency, so any transparent PNG graphics (logos, overlays, icons) carry their transparency over correctly. JPG images have no transparency to begin with, so converting a JPG pin image to WebP simply keeps it fully opaque, same as before.