Convertlo's standards for accuracy, transparency, and keeping guides up to date as file formats and browser technology evolves.
Every article, guide, and comparison page on Convertlo is written to be technically accurate, jargon-free for a general audience, and genuinely useful — not to fill keyword quotas or generate pages for search engines.
Technical claims are verified against official format specifications, browser documentation, and first-hand testing.
Where we cite statistics (file size savings, browser support percentages), we state the basis for those numbers.
We update articles when browser support changes, new format versions are released, or tool behavior changes.
Factual errors reported by readers are corrected promptly, typically within 24 hours of confirmation.
We consult official documentation first — format specifications (ISO, W3C, IETF RFCs), codec developer documentation (FFmpeg, libvpx, libaom), and browser compatibility data from MDN and Can I Use.
We test conversions using the actual tools we recommend. File size comparisons use representative test images. Browser support claims are verified in current stable releases of Chrome, Firefox, Safari, and Edge.
Technical accuracy is reviewed before publication. Any claims about compression ratios, quality differences, or compatibility are double-checked against source data.
We rewrite technical content for clarity. Our audience includes non-technical users who just need their file converted — not RFC authors. We avoid unexplained jargon.
Every article shows a publication date and "last modified" date in the article schema. We do not backdate articles or hide update history.
Convertlo covers browser-based file conversion: the technical properties of formats, when to use which format, how conversion quality works, and how to use our tools. We do not cover topics outside our area of genuine expertise.
We do not:
File formats and browser APIs evolve. An article that was accurate in 2024 may need updating by 2026. We monitor:
When we make a meaningful correction to an article, we update the dateModified in the article schema and note the change at the bottom of the article where relevant.
To report an error, contact us via Facebook or X (Twitter). We aim to respond within 24 hours.
Articles on Convertlo are written by the Convertlo Editorial Team — a small group of people who work on this site and use these tools regularly. You can read more about our team on the About page.
We attribute articles to the Convertlo Editorial Team rather than individual pen names because our team is small and collaborative — multiple people typically contribute to each article through research, writing, and review.
Convertlo is monetised through contextual display advertising (PropellerAds). Advertising does not influence our editorial content. Advertisers have no input into which formats we recommend, which tools we review, or how we describe technical properties of file formats.
We do not accept payment to write about specific products, formats, or services. All conversion tools listed on this site are free to use with no commercial arrangement with the developers.
This editorial policy was last updated on May 15, 2026. If you have questions about our editorial standards, contact us via our social channels on the About page.