How to Convert HEIC to JPG — iPhone Photos on Any Device (2026)

HEIC JPG iPhone iOS Windows Mac
HEIC format — key facts
Since iOS 11iPhone default format
~50% smallerthan JPEG at same quality
3 freeconversion methods
1 settingto stop HEIC permanently

Since iOS 11 launched in September 2017, every iPhone and iPad has saved photos in HEIC format by default. The format is genuinely better than JPEG — smaller files, better quality at the same size, and support for features like Live Photos and depth maps. The problem is that HEIC is not universally supported. Windows PCs without the right codec cannot open HEIC files at all. Many websites, printing services, and older applications only accept JPEG. This guide covers every free conversion method, batch conversion for large photo libraries, and a permanent fix at the iPhone settings level.

1. TL;DR — Best Method Per Platform

The direct answer: HEIC is the default photo format on iPhones running iOS 11 and later. To convert HEIC to JPG on Windows: use the free Photos app after installing the HEVC codec from the Microsoft Store, or use a browser-based converter like Convertlo (free, no install). On Mac: open in Preview → File → Export → choose JPEG. The simplest permanent fix is changing your iPhone settings: Settings → Camera → Formats → Most Compatible to shoot in JPEG instead of HEIC.

Platform Method Batch support? Free?
Windows Photos app + HEIF extension (Microsoft Store) Limited Free
Mac Preview (built-in) Yes (Quick Actions) Free
Any device Convertlo browser converter Yes Free
Any device Google Photos (share/download) Yes Free
iPhone (future photos) Settings → Camera → Most Compatible N/A Free

2. Why iPhones Use HEIC

Apple adopted HEIC as the default iPhone photo format in iOS 11 (September 2017) and simultaneously switched to HEVC (H.265) as the default video format. The decision was driven by storage efficiency: modern iPhone cameras capture extremely high-quality images, and the old JPEG format simply could not compress them efficiently enough without visible quality loss.

The Technical Advantage

HEIC is Apple's implementation of the HEIF container standard, which was developed by the Moving Picture Experts Group — the same organization behind MPEG video compression. HEIF uses the HEVC (H.265) compression algorithm to compress still images. HEVC was designed for video and incorporates decades of compression research beyond what JPEG was designed with in the 1990s.

In practical terms: a HEIC photo from an iPhone 15 at the camera's native quality is typically 2–3 MB. The same photo in JPEG would be 4–6 MB. Apple's own testing showed approximately 50% file size reduction at equivalent quality. On a 256GB iPhone with 50–60GB reserved for the operating system and apps, that difference matters.

What HEIC Can Store That JPEG Cannot

  • Live Photos — the 1.5 seconds of motion before and after each shot, stored within the HEIC container
  • Depth maps — the per-pixel depth data used for Portrait Mode blur, stored alongside the image
  • HDR data — extended dynamic range information for HDR displays
  • 16-bit color — HEIC can store up to 16 bits per channel vs JPEG's 8 bits
  • Image sequences — multiple images in a single file (used for burst shots)

None of this extra data is carried over when you convert to JPEG. The resulting JPG contains a single 8-bit image without motion data or depth information. This is usually acceptable for sharing and printing purposes — you lose the Live Photo motion and the Portrait Mode re-editing capability, but the still image itself transfers completely.

3. The Problem: HEIC Does Not Open Everywhere

Despite HEIC's technical advantages, the format suffers from a classic chicken-and-egg compatibility problem. Apple shipped it on hundreds of millions of iPhones before the broader software ecosystem had time to add support.

Where HEIC Fails

  • Windows 10 and 11 without the extension — HEIC files show as blank icons in File Explorer and refuse to open in most applications. Microsoft Photos shows them as blank. This is the most common frustration reported by iPhone users with Windows PCs.
  • Older software — any application that uses Windows imaging APIs from before 2018 will not recognize HEIC. This includes older versions of Photoshop (CS6 and earlier), older Office versions, and many business applications that embed image viewers.
  • Most email clients — Gmail and Outlook web accept HEIC uploads and convert them on their servers, but many email clients show blank attachments to recipients using incompatible software.
  • Photo printing services — while major services like Walgreens, CVS, and Shutterfly accept HEIC, many smaller printing services and kiosks do not. Converting to JPEG before ordering prints avoids any printing software incompatibility.
  • Older Android devices — Android 9 (Pie) introduced basic HEIC support, but compatibility varies by manufacturer and device. Sending HEIC photos from an iPhone to an older Android device typically results in an unopenable file.
  • Web services and forms — many file upload forms specify JPG/PNG and will reject HEIC uploads without a meaningful error message.

4. Method 1: Windows Photos App + HEVC Codec

The cleanest Windows solution is installing the free HEIF Image Extensions from the Microsoft Store. Once installed, Windows can open HEIC files natively, display thumbnails in File Explorer, and export to JPEG through the Photos app.

1
Open the Microsoft Store and search for HEIF Image Extensions

Press the Windows key, search for "Microsoft Store", and open it. In the search bar type "HEIF Image Extensions". Find the result from Microsoft Corporation (not a third-party imitation) and click Get to install it free.

2
Wait for installation and open your HEIC file

After installation completes (usually under a minute), thumbnails in File Explorer should update for existing HEIC files. Double-click any HEIC file to open it in the Photos app.

3
Save a copy as JPEG

In the Photos app, click the three-dot menu (top right). Choose Save a copy. In the Save As dialog that opens, change the file type dropdown from HEIC to JPEG. Choose a location and click Save.

Alternative: No Installation Required

If you cannot install software (work computer with restricted permissions), or if you only need to convert a file occasionally, use Convertlo's browser-based converter. Open convertlo.pro/heic-to-jpg.html in Edge, Chrome, or Firefox, drag your HEIC file onto the converter, and download the JPG. The conversion runs in your browser — no installation, no upload.

There is also a "HEVC Video Extensions" codec in the Microsoft Store that costs $0.99. You do not need this for HEIC photo conversion — the free HEIF Image Extensions handles still photos. The paid HEVC extension is only needed for HEVC video files (.mp4 or .mov with HEVC encoding). Do not pay for something you do not need.

5. Method 2: Mac Preview

Mac users have the easiest experience with HEIC because Apple's own software ecosystem fully supports the format. Preview, the built-in Mac image viewer, opens HEIC natively and exports to JPEG directly.

Converting a Single File

1
Open the HEIC file in Preview

Double-click the HEIC file — it opens in Preview by default on any Mac running macOS High Sierra (2017) or later. If it opens in a different application, right-click and choose Open With → Preview.

2
Go to File → Export

In the Preview menu bar, click File, then Export (not Export as PDF). The export dialog opens.

3
Choose JPEG from the Format dropdown

In the export dialog, find the Format dropdown and select JPEG. Set the Quality slider — 85–90% is the standard recommendation for good quality at reasonable file size. Click Save.

Batch Conversion on Mac (Multiple Files)

Mac's Quick Actions feature lets you batch-convert multiple HEIC files at once without any third-party software:

  1. Open Finder and navigate to the folder containing your HEIC files
  2. Select all the HEIC files you want to convert (Cmd+A for all, or Cmd+click for individual selection)
  3. Right-click the selection and hover over Quick Actions
  4. Choose Convert Image
  5. Select JPEG as the format and choose a size (Original is usually best)
  6. Click Convert to JPEG

All selected files convert simultaneously and save to the same folder as the originals, with the same filenames but .jpg extensions. The original .heic files are preserved — you can delete them after verifying the conversions.

6. Method 3: Convertlo Browser Converter

Convertlo's HEIC to JPG converter runs entirely in your browser using JavaScript and WebAssembly. The HEIC file is decoded and re-encoded as JPEG locally on your device — nothing is sent to any server. This makes it suitable for sensitive personal photos.

1
Go to convertlo.pro/heic-to-jpg.html

Open the page in any modern browser. Works on Windows, Mac, iPhone, iPad, and Android. No account or app installation required.

2
Drag and drop your HEIC file(s)

Drag one or multiple HEIC files onto the converter area, or click Browse to select files from your device. On iPhone, tap Browse to access photos from your Camera Roll.

3
Download your JPG files

Processing happens locally and typically completes in a few seconds. Click Download to save the JPG. For multiple files, all conversions are available individually or as a batch.

Convert HEIC to JPG — free, private, no install

Your photos never leave your device. Works on any platform.

7. Method 4: Google Photos

Google Photos has a useful but little-known behavior: when you download a photo from the Google Photos web interface, it automatically converts HEIC files to JPEG. If you already back up your iPhone photos to Google Photos, this can be the most convenient conversion method.

How It Works

  1. Make sure your iPhone photos are backed up to Google Photos (install the Google Photos app and enable backup)
  2. Go to photos.google.com in a web browser (not the iPhone app)
  3. Select the photo(s) you want to convert
  4. Click the three-dot menu and choose Download
  5. Google Photos downloads the photo as a JPEG, not HEIC

This conversion is automatic and lossless in terms of visible quality — Google uses high-quality JPEG conversion. The downloaded file will be a standard .jpg that opens everywhere.

Privacy Note

This method requires uploading your photos to Google's servers. If your photos contain sensitive personal or professional content, consider using Convertlo (Method 3) or Mac Preview (Method 2) instead — both convert files locally without any upload.

8. Batch Converting Many HEIC Files at Once

If you have hundreds or thousands of HEIC files to convert — perhaps after years of iPhone photos that need to be shared, archived, or processed — the single-file methods above are too slow. Here are the options for large-scale conversion.

Mac: Finder Quick Actions (Built-In, No Download)

The Quick Actions method described in the Mac section above handles batch conversion for any number of files. Select all files (Cmd+A in a folder), right-click → Quick Actions → Convert Image → JPEG. All files convert in parallel. For a folder of 200 photos, this takes under 30 seconds on any modern Mac.

Mac: Automator (Advanced, No Download)

Automator is a built-in Mac automation tool that can process entire folder trees. Create an Automator workflow that takes a folder as input, applies "Change Type of Images" (set to JPEG), and saves to a destination folder. Once created, you can run it on any folder by dragging it onto the workflow. This is more setup than Quick Actions but is useful when you need to process photos organized in nested subfolders.

Windows: XnView MP (Free Third-Party App)

XnView MP is a free image viewer for Windows that supports HEIC (after installing the HEIF extension) and has a built-in batch converter. Open XnView, go to Tools → Batch Convert, add your HEIC files or folder, set the output format to JPEG, and click Convert. It handles thousands of files efficiently and lets you set JPEG quality and output folder simultaneously.

Windows: IrfanView (Free, Lightweight)

IrfanView is a lightweight free image viewer for Windows. After installing the IrfanView plugins pack and the Windows HEIF extension, it can open HEIC files. Use File → Batch Conversion/Rename to convert entire folders. Set output format to JPG, choose quality, and run. IrfanView is significantly faster for large batches than using the Photos app one file at a time.

9. Change iPhone Settings to Stop Shooting HEIC

If you consistently share iPhone photos with Windows users or upload to services that do not support HEIC, the most practical long-term solution is changing your iPhone's camera format to JPEG. This takes 30 seconds and means every future photo is automatically compatible.

1
Open Settings on your iPhone

Tap the grey gear icon on your home screen to open the Settings app.

2
Scroll down and tap Camera

The Camera settings are in the main Settings list, below Privacy and Security. Scroll down until you see Camera and tap it.

3
Tap Formats

Near the top of the Camera settings, tap Formats. This opens the format choice screen.

4
Select Most Compatible

You will see two options: "High Efficiency" (HEIC) and "Most Compatible" (JPEG). Tap Most Compatible. The change takes effect immediately — your next photo will be saved as JPEG.

The Trade-Off

JPEG files are approximately 2x larger than HEIC files at equivalent quality. On a 256GB iPhone, switching from HEIC to JPEG roughly halves the number of photos you can store before running out of space. If storage is not a concern — or if you use iCloud or Google Photos for backup — this trade-off is worthwhile for the compatibility benefit. If storage is limited, keep HEIC on-device and convert only when sharing.

Switching to Most Compatible does not convert existing HEIC photos in your Camera Roll. Only new photos taken after the change are saved as JPEG. To convert existing HEIC files, use one of the methods described in sections 4–7 above.

10. HEIC to JPG — Same Quality Conversion

Short answer — heic to jpg same quality: Yes. Convert at JPEG quality 90% or higher and the output JPG is visually identical to the HEIC source under all normal viewing conditions. The JPG file will be about 2× larger than the HEIC — not because JPG holds more detail, but because HEIC's compression algorithm is more efficient. The visual information is the same. Use 90% for sharing, 95% for print or archiving.

Understanding why HEIC and JPEG differ in size at equal quality helps you choose the right settings when converting.

The Compression Efficiency Gap

HEIC and JPEG both use lossy compression — they discard information to reduce file size. The difference is the algorithm. JPEG uses a decades-old DCT-based algorithm. HEIC uses HEVC compression, which was designed in the 2010s with the benefit of three decades of compression research. HEIC can produce the same visual quality at roughly half the file size because its algorithm is simply more efficient.

What this means in practice: a HEIC photo at 3MB and a JPEG of the same scene at 3MB — the HEIC will visibly look better. At very high JPEG quality settings (90%+), the visible difference becomes negligible in typical viewing conditions. The difference is most noticeable at moderate quality settings or when you zoom into fine detail.

Recommended JPEG Quality Setting for Conversions

Use case Recommended JPEG quality Notes
Sharing with family/friends 85% Good quality, smaller file size for messaging
Social media upload 85–90% Platforms recompress anyway; no need for 100%
Photo printing 90–95% Higher quality for print detail at any size
Archiving or professional use 95–100% Maximum preservation; files are larger
Web thumbnails 70–80% Small file size for fast loading; detail loss acceptable at thumbnail sizes

Convertlo's HEIC to JPG converter uses 90% quality by default — a setting that produces excellent results across all common use cases. You can adjust this in the converter settings before converting.

11. Frequently Asked Questions

Why are my iPhone photos HEIC instead of JPG?
Apple switched iPhones to HEIC format by default in iOS 11 (September 2017). HEIC files are roughly 50% smaller than equivalent JPG photos at the same quality, which was primarily a storage optimization — a 256GB iPhone can store approximately twice as many photos in HEIC compared to JPG. You can switch back to JPG in Settings > Camera > Formats > Most Compatible.
Can I open HEIC files on Windows 10?
Yes, but you need to install the HEIF Image Extensions from the Microsoft Store (free). Without the extension, HEIC files display as blank icons and will not open in the Photos app or most Windows applications. Once installed, Windows can open HEIC files, display thumbnails in File Explorer, and export to JPEG through the Photos app's Save a copy function.
How do I convert HEIC to JPG for free?
Several free methods: (1) Convertlo — browser-based, no install, processes files locally so nothing is uploaded. (2) Mac Preview — open in Preview, File > Export > JPEG. (3) Windows Photos app with HEIF extension — open the file, three-dot menu > Save a copy > choose JPEG. (4) Google Photos web — download photos from photos.google.com in a browser and they automatically convert to JPEG.
How do I change iPhone camera settings to JPEG?
Open Settings on your iPhone. Scroll down and tap Camera. Tap Formats. Select Most Compatible. From this point, all new photos and videos are saved in JPEG and H.264 format. This does not convert existing HEIC photos — only new photos taken after the change are affected. Note that JPEG files are about twice the size of equivalent HEIC files, so your available storage will fill up faster.
Does converting HEIC to JPG reduce quality?
At 85% JPEG quality or higher, the visual difference is not visible in normal viewing conditions — on screens, in prints, or on social media. Both HEIC and JPEG use lossy compression. Converting at high quality (85–95%) preserves all visible detail. Quality loss becomes perceptible only at very low JPEG settings (below 60%), which should be avoided for photo archives.
How do I convert HEIC files in bulk?
On Mac: select multiple HEIC files in Finder, right-click, and choose Quick Actions > Convert Image > JPEG. All files convert simultaneously — hundreds of files take under a minute. On Windows: install XnView MP or IrfanView (both free) and use their batch conversion tools. Convertlo supports dragging multiple files at once for browser-based batch conversion.
What is HEIC and who created it?
HEIC stands for High Efficiency Image Container. It is Apple's implementation of the HEIF (High Efficiency Image Format) container standard, developed by the Moving Picture Experts Group (MPEG). Apple adopted HEIC as the default iPhone photo format in iOS 11 (2017) and macOS High Sierra (2017). HEIC can store still images, Live Photos, depth maps, HDR data, and image sequences in a single file.
Can Android open HEIC photos?
Modern Android devices (Android 9 Pie and later with appropriate codecs from the device manufacturer) can open HEIC files, but compatibility varies significantly by manufacturer and Android version. Older Android devices cannot open HEIC at all. For the broadest compatibility when sharing photos with Android users, convert to JPG before sending.
How do I convert HEIC to JPG at the same quality?
Set JPEG quality to 90% or higher. At 90–95%, the converted JPG is visually indistinguishable from the HEIC source — on screen, in prints, or on social media. The output file will be roughly 2× larger than the HEIC because HEIC uses a more efficient compression codec (HEVC), not because HEIC stores extra visible detail. The pixel information preserved is the same. Convertlo's converter defaults to 90% quality, which covers all common use cases. For permanent archiving, choose 95%.

HEIC is a technically superior format, but compatibility is the practical reality that matters most when sharing photos. The good news is that conversion is fast and free, and the one-time Settings change on your iPhone eliminates the problem entirely for all future photos.

Convertlo Editorial Team
We test file conversion tools, formats, and workflows so you do not have to. All guides are written from hands-on testing across platforms and devices.
More articles